Module 1 Analysis M1.2.2

The readings from the first module, although confusing at times, seemed to have a few central themes. Each article discussed in it’s own way how new media has revolutionized the media landscape, changing how we conduct ourselves in our every day lives. There were several words and phrases that were present among each of the articles, which furthered the relationship between them. Although the articles were composed at different times and by different authors, the theme remains the same; new media has, and will continue to change, the way we conduct our lives.

The article by Jenkins on the new media landscape was very clear in its message delivery. He discusses the eight main traits of the new media landscape, and how each affects the way media is delivered and produced. The traits that were particularly interesting were the idea that new media landscape is now generational and also unequal. He claims that it is generational, in that social norms and values used to be passed on from one generation to the next, but now parents and children live in their own different world so to speak. This was interesting because it is very relatable to our current generation, in that we are more capable and coherent in the new media language than our parents, which can cause an interesting dynamic in the household. The second interesting characteristic of the new media landscape is that it is unequal. This is the idea that the current generation almost has no choice but to become familiar with new media, as it is relevant to contributing to the world and being a productive member of society. We must participate in new media, or we will left behind in terms of our abilities to acquire jobs and to be successful.

The article on new media literacies, while long, was interesting in that it provided some definitions and terms that are relevant in the new media landscape. Some of the new skills that are required with new media that were interesting were transmedia navigation, as well as judgement. Both these skills seem pertinent in the new media world. Transmedia navigation, a term I had not heard before, means the ability to follow stories across multiple sources of media. My interpretation of it was to be able to understand the gist of a story or piece, whether the story was presented through an article, through a picture, or potentially a video and/or live report. This seems like a valuable skill to know, because with all the new forms of media, it will not always be presented in a traditional way and one must still be able to understand the main point of what is happening. Judgement was another interesting skill involved in new media. This skill seemed to state that each individual must be able to use their judgement to determine what is and what is not credible information. Using information that is not credible could be a damaging experience for someone in the workplace, so having a strong sense of judgement seems like an important skill.

The final article we looked at discussed the California Ideology. This article was confusing in my personal opinion, but the gist I got from it was that the California Ideology, which was developed in the 60’s, was a “religion” so to speak that others followed as new media sources were developed. I am interested to read some other blogs in order to see what other’s takes on it were, as I had to a difficult time understanding the primary meaning of the article.

While each of these articles provided a different perspective, as stated early there were several themes present throughout all of them. Each talked about new media, the role, it plays, and how it affects us and the workplace. This is a theme I expect to see more of as the course continues on.



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